Photography is art and it is sometimes difficult to make a living out of your art. Fortunately, with the growth of eCommerce, it is now easier than ever to sell your photography prints with very little investment and no inventory. In this article, we are going to explore how to setup an online store with FlinchNot and setup an on-demand fulfillment service that will manufacture your prints and ship them when you receive orders through Printful.
Why an online store
An online store is the window to showcase your art and there are plenty of options out there for you to choose from. You could setup an Etsy account, or even sell directly on Amazon. These two options lack something important though: Control and Branding.
Setting up an actual online store with your own domain name is the best option out there for you to sell you photography prints because you have total control over the website. When someone lands on your page, you are not competing with others, it is just you and your art. You also have more control over the branding and your image since you can fully customize your website. This is even more important for art and decor products since you are trying to sell a “lifestyle”.
Setting up an online store is much easier than what you may think and it doesn’t require you to be tech savvy. FlinchNot, is an excellent platform to build your online store and start selling your prints with minimal investment (disclaimer, we are FlinchNot). Among many reasons to choose FlinchNot are the fact that our platform gives you full control over your website template, without the need to write a single line of code and our prices are very competitive. It uses the latest technologies to make your online store load fast on any device and provides the smoothest experience for your customers.
Setup your FlinchNot online store
Setting up your online store can be done in a few clicks, you simply need to enter your store name, email, password and contact details:
Create an online store with FlinchNot
Once your FlinchNot account is created, four important steps need to be completed for your store to be up and running:
- Register a domain name
- You can register your domain name (example.com) directly on the platform or, if you already have one, link it to your FlinchNot store.
- Create products
- Of course, you need to create the products pages for your prints, upload some pictures, write some descriptions and set prices. With the FlinchNot platform, it is very easy to setup different prices for different print formats.
- Customize your template
- You can choose from a wide variety of templates to start from and customize them using an easy point-and-click interface to create a unique look and feel for your online store.
- Setup your banking settings
- To start accepting payments, you need to link your banking account to your FlinchNot store. The banking settings page explains exactly how to do so.
Note that if you encounter difficulties or have questions while performing those steps, you can reach out to our support team that will be more than happy to help you out.
Now comes time to setup a Printful account that will allow you to sell and ship your photography prints with zero inventory.
Printful is an on-demand fulfillment service allowing you to send them print requests as you get orders from your customers and they will take care of printing your photography, framing it, packaging it and shipping it to your customer’s door steps. It is a white-label service meaning that it is your logo that will be on the box.
Other on-demand services like Printful do exist. However Printful is the leading company that provides this service with production locations in both America and Europe for faster deliveries. Moreover, they provide a large catalog of products making it ideal if you ever want to have your merch.
Once you have created your Printful account, you can order samples with a 20% discount. This is important so that you can take product pictures and further develop your brand image.
If you are low on budget, you can also generate automated mockups of your prints and start selling your prints without ever ordering one yourself.
Printful does provide a mockup generator tool, but you can also checkout this list of online mockup generator services.
Finally, once everything is setup, do not expect to be selling thousands of prints every day. You need to have a marketing strategy and publicize your work in order to get customers.
One way photographers can grow their audience is through Instagram, Unsplash, Flikr, art openings and so on. This subject is a whole universe that requires a lot of long term effort to grow a high quality audience.
You can also advertise your photography prints with paid per click ads. A tip for maximizing your return is to find a specific niche that is likely to be interested in your work and target them through ads, do not go too wide. Online advertising is all about experimenting so you will have to try with different audiences and adverts until you find your sweet spot.